ACRET · Product Presentation · June 2026
QR Menu System
for Philippine Food Businesses
A QR-based digital menu for Philippine food businesses — set up in 30 minutes, update sold-out items in one tap, and pay via GCash.
The Problem
Philippine food businesses are losing customers to slow service and unprofessional menus.
And there's no good local fix.
- Owners mark sold-out items with masking tape labels — unprofessional and bad for brand image
- Staff waste time serving customers items that are already "ubos na" (sold out)
- Customers stand at the counter reading the menu — creating unnecessary queues that block actual orders
- Physical menus are unhygienic, wear out fast, and can't keep up with daily changes
- Existing digital solutions charge USD prices — inaccessible for most small food businesses
- Free workarounds — Canva, Facebook posts, Google Drive — are not real menus
Result: Poor menu visibility slows down service, frustrates customers, and costs food businesses goodwill and table turnover.
Target Customer
Who We're Building For
Small to medium food businesses in the Philippines with thin margins and mobile-first owners.
Primary — Small Restaurant Owner
- Age 30–55 · small restaurant, café, or food stall
- 5–50 menu items · Basic tech skills
- Needs: Mark sold-out items instantly, reduce counter congestion, look more professional
- Pain: Customers crowd the counter just to read the menu, blocking the queue for actual orders
Secondary — Food Stall / Food Park Operator
- Age 25–45 · food parks, markets, malls
- 10–30 menu items · Moderate tech skills
- Needs: Contactless menu display, fast item updates
- Pain: No space for physical menus; high-turnover items cause customer confusion
Research Findings
What We Know About the Customer
- 80% of owners manage their business entirely via smartphone
- Owners update menus reactively — when items sell out or prices change, not on a schedule
- Facebook is their primary marketing and community channel
- They are price-sensitive and prefer monthly billing over annual commitments
- They need to see immediate, visible ROI to justify any software spend
Competitive Landscape
| Competitor | Price | Key Gap |
|---|
| Menufy | ~₱1,120/mo ($20 USD) | Expensive, USD pricing, no local payment options |
| MustHaveMenus | ~₱560/mo ($9.99 USD) | Requires USD credit card — most small PH food businesses don't have one |
The Gap: No Filipino-made QR menu product with local payment support (GCash, bank transfer) exists for local food businesses. The market is wide open.
The Product (MVP)
Simple Enough to Set Up in 30 Minutes
A business owner sets up their digital menu. A customer scans a QR code and sees it instantly. No app needed.
What the Owner Gets
- Menu builder: categories, items, photos, prices
- One-tap "Ubos Na" sold-out toggle — updates live
- Best Sellers badge — guide customers to top items faster
- QR code generated automatically — download and print
- Basic analytics: total views, most-viewed items
What the Customer Gets
- Scans QR → sees mobile menu in under 2 seconds
- No app download required
- Works on any smartphone browser
- Clear sold-out indicators · search and filter
Revenue Model
Monthly Subscription. Peso-Priced. GCash-Friendly.
Standard
₱299/mo
- Menu builder
- QR code generation
- Sold-out toggle
- Best Sellers badge
- Basic analytics
Pro
₱399/mo
- Everything in Standard
- Pin best sellers & specials to the top
- Remove ACRET watermark — your brand
Revenue Projections
| Month | Paying Customers | MRR |
|---|
| Month 1 | 20 | ₱3,980 |
| Month 3 | 105 | ₱24,990 |
| Month 6 | 292 | ₱84,680 |
| Month 12 | 790 | ₱276,500 |
Payment: GCash · Credit/Debit Card · Bank Transfer
What We're Asking
What We Need from the Company
📣
Marketing Support
Boosted social media posting on Facebook and Instagram for the launch campaign to reach food business owners in Metro Manila.
🤝
Network Access
Introductions to food park operators and restaurant community admins — the fastest path to our first paying customers.
ACRET Product Team · mark.jay.cabatuan@acret-ph.com · v1.0 · June 2026